The healthcare organizations of today face a myriad of challenges both on and off campus, and in todays’ competitive healthcare market, where choice is in the hands of patients and non-traditional care delivery services are rising, the time to address the changing landscape is now.
Consumerism is moving healthcare towards a market – based economy.
As the next generation of healthcare consumers takes over, providers must improve how they engage with patients, shifting to digital platforms that align with the expectations set in all other consumer industries. Consumers will soon have the information about the cost and quality and become an advocate for themselves in where they can get the highest quality healthcare at a lower price.